Usually when talking about “thinking inside the box”, the message is simple - look within your own organization and you will find an untapped source for innovation.
But creating an entrepreneurial culture within a company resulting in innovation is a challenge, and it has primarily to do with people and less with tools. If outside forces don’t push for a change, it really requires strong leadership to create a culture which will make it happen (culture of innovation by Dilbert). Simply having ideas is not enough; you need to have a way of capturing, screening and executing upon the right ones. So the solution is to bring the knowledge of the employee and the means of the company together. According to a study, made by Accenture, 85% of ideas from employees have been focused on internal improvements, so there is a large potential.
More and more industries are forced to change their way of working, making it more focused on reuse, repeatability and knowledge sharing. Even industries such as Plant Design, which traditionally look at themselves as one-off project oriented, are moving towards PLM. But looking for possibilities to reuse components, modules or products should not be the only goal. Processes, practices and tools should also be considered part of these initiatives. A colleague of mine, Bjørn Fidjeland, wrote a blog about it some time ago; PLM for Plant Design Project?
This takes us smoothly into another way to look at the “box”; look at it as the PLM domain and the untapped resource other industries. What could we learn from each other and how can we combine our knowledge? Or, in other words Cross-fertilization.
Getting inspiration from other industries is a low hanging fruit as both business concepts and new ways of tool utilization don’t have to be reinvented; they are just there ready to be discovered and utilized with minor adoptions to a new context. It’s an “easy” way to inject your practices with good ideas from others; basically adopting the old and proven concept of “steeling with pride”.
You don’t know what you don’t know so the challenge here is to interface with other industries.
An excellent example of the strength of cross-fertilization is Jack Andraka. With only his mind, the enthusiasm of a 15-year-old, YouTube, Google, Wikipedia, and some helping hands from “people in the business” he invented a new diagnostic test for pancreatic cancer. By connecting the dots, using his knowledge and others, Andraka managed to create a test which according to him is 168 times faster, 1/26 000 as expensive (costing around three cents), over 400 times more sensitive than the current diagnostic tests, and only takes five minutes to run.
(If you want to see something that will make your day, please have a look at this clip of Jack winning the grand prize of the Intel International Science and Engineering Fair)
Just by looking at the headlines used to outline different take-aways from different industries, see picture below, there is a lot to learn.
And if we then, look at the challenges that the different industries are facing we will find a lot of touch points again, but dealt with in different ways - Market regulation, global and local sourcing, simulation, design collaboration, traceability, reuse of information/components/modules/products, … Isn’t it time to stop inventing the wheel?
Robert Wallerblad
www.infuseit.com
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