PLM – Vision or micro-ambition?

The journey itself is the goal, not the actual destination. A cliché, I know! But clichés are clichés because they contain some truth. You might have heard that people are often referring to PLM implementations as being a journey.  And I tend to agree.

I agree because I believe that implementing PLM is a spiral of continues change. In my view you are never done, there are always areas of improvements or completely new ones to discover and conquer. A grand vision is important to have, everybody will tell you that, and I will probably not be the first one to tell you that a big bang approach is neither preferred nor feasible in most scenarios.

Just as the first line of the blog states; I believe that there are great values in areas not necessarily tied directly to the envisioned goal. Areas that will emerge throughout the journey of implementing the PLM vision, as your knowledge expand in the domain and outside influences force itself upon your company.

The comedian and all round geniuses Tim Minchin expressed his thoughts around big dreams and goals in this speech in a way that I found also suitable for PLM. Below is a segment of it (if you have time, its 12 min well spent to listen to the complete speech):

“I never really had one of these big dreams. And so I advocate passionate dedication to the pursuit of short-term goals. Be micro-ambitious. Put your head down and work with pride on whatever is in front of you… you never know where you might end up. Just be aware that the next worthy pursuit will probably appear in your periphery. Which is why you should be careful of long-term dreams. If you focus too far in front of you, you won’t see the shiny thing out the corner of your eye.”

I believe that these “shiny things” are very important for PLM initiatives, as a complement to a vision, as it will allow the company to keep the momentum, strength, and passion and show the surrounding world (read: “non-believers” within your own organization) that one can be responsive and deliver value.

An incremental way to slice the “elephant” is often discussed when one debates how PLM goals should be “digested”, but this is something else. This is a piece of the strategy that embraces agility, as it will allow new input throughout the journey. It is also an approach that brings an evolutionary mindset to the table, as it pushes for enhancements based on the outcome of already implemented initiatives. Don’t see this as something that is less valuable than the big vision - the outcome of this could be as innovative as the big visionary goal but perhaps smaller in scale.

Another important reason to address these emerging needs is that, in most cases, if the business requires a change they will find a way to get it. In other words; solutions addressing the challenges will be built to support their daily work – May it be excel or db, silo or no silo.

So what are those “shiny things”, if we put it into PLM context, and where can we find them?

Here are five sources, which I believe we could use to air refuel your PLM initiative:

• Cross-Fertilization – get inspiration from how other industries and domains are doing things. What is it that they are good at? And then apply the well-known concept of “stealing with pride”.
• New Industry and Market “trends” – market situations and trends will push business to act in areas neglected before and allow for tools and processes to emerge or evolve.
• New Technology Opportunities – new technology, maturity and adoption will allow for new ways of doing things.
• Knowledge from within the organization – look within your own organization and you will find an untapped source of innovation in your own employees.
• Knowledge within the operational data that you produce – operational data that companies collect to manage their day-to-day business can also be used to get input for process and tool improvements, and not only focus on supporting the operational aspect of the business.

My intent is to elaborate further on some of the topics above to illustrate better how these sources can be used and how one can expect to benefit from them. Stay tuned for more details in coming blogs …

Robert Wallerblad
www.infuseit.com

Other blogs in this series are:

PLM Success – Think Inside the Box
PLM Success – Knowledge within the operational data that you produce